The Team

We are a progressive company run by an energetic, dynamic team whose passion for helping our clients achieve value for money, crop quality and yield through world class soil nutrition is unsurpassed.  We are supported by a wide range of trusted contractors.  Call us now to arrange a no obligation consultation and find out if we can help you grow more.

Paul Cobb-team

Paul Cobb
Sales Director

After completing Agri Business and Marketing at Harper Adams, Paul has been designing bespoke nutrient management plans based on quality test results since 1996. He specialises in high scale strategy for securing the right product at the right time and has developed his client base from Herefordshire right across the country mainly with multi-disciplined Agri-businesses.

Joanna Cobb-team

Joanna Cobb
Managing Director   FACTS

FACTS qualified Joanna has been involved in this industry for over 20 years, with experience in accounts, marketing, HR and strategy as well as in nutrient management planning. She specialises in creating and building relationships with both clients and suppliers across our local area and nationally.  The goal is to help clients plan cropping, improve yield and crop quality all within tight client budgets.


Jessica Smith
Consultant & Operations FACTS

Initially from rural Oxfordshire Jess has been based in Herefordshire since completing her degree at Hartpury Bristol UWE. Jess joined the Cobb Agri team in 2016 where she has continued to develop her role within the company.  Being FACTS qualified she develops and creates nutrient plans in addition to liaising with suppliers, hauliers, contractors and clients over product orders and deliveries.

Charlotte Fischer 1

Charlotte Fischer

Charlotte is a well organised and enthusiastic member of the team. Charlotte is responsible for liaising with our suppliers and organising deliveries of fertilisers to ensure that the products are on farm promptly and smoothly. She also provides sales support in the office and co-ordinates the spreading of lime and Fibrophos providing a high level of customer service throughout.

Ali Myhill

Ali Myhill
Client Manager & Sales FACTS

Ali is a local farmer’s daughter who has worked for Cobb Agri since 2001, gaining the FACTS qualification in 2005. Originally office based, Ali is now in a sales role, soil testing and producing fertiliser recommendations for her client base. She has fostered excellent, long term relationships with both farmers and suppliers, contractors and hauliers to aid the service she provides.

Kathryn Walker

Kathryn Walker
Client Manager & Sales FACTS

Kathryn is a Beef and Sheep farmers daughter from Monmouthshire. She is a FACTS qualified advisor with specialist interest in grassland and forage production including maize and root crops targeting crop yield and quality. She enjoys working with farming clients to add value to their businesses through tailored cropping and reseeding plans, cost effective nutrition solutions and sound advice.


Sarah Milburn
Client Manager & Sales

Originally from Northumberland, Sarah attended Harper Adams University and has worked in the agricultural sector since graduation. Responsible for soil sampling, sales and advice on fertiliser requirements for farmers mainly in East Herefordshire, South Shropshire, Worcestershire and Gloucestershire. Her clients range from arable, apples, hops, potatoes and vegetable enterprises.

Ruth Alexander-team

Ruth Alexander
Company Accounts

Ruth grew up on a Herefordshire family run farm enjoying all the elements that this had to offer. She attended Usk College of Agriculture studying Farm Secretarial/ Accounting. She has worked alongside Paul and Joanna for 20+ years as their bookkeeper, and has seen the Company evolve and grow, and enjoys being part of the team that controls the day to day efficient running of the business.


Bobbie Wood-Cole
Soil Sampler & Admin

Bobbie is an active young farmer’s member, who has been brought up on a family run farm based in the Monmouthshire area. On a day to day basis Bobbie is out on farm, soil testing fields and in the office helping out with admin, predominantly designing farm maps and working on application maps. Bobbie helps run our tissue and grain testing service to help us give the best possible advice.


Kate Lawrence
Soil Sampler & Admin

Kate has grown up in Herefordshire on her family farm and has been working here since Summer 2018, helping with our testing programmes including leaf and grain analysis. She samples soil for us 3 days a week and spends the rest of her time working at the local livestock market and on the farm. In her spare time, she is heavily involved in her local young farmers club.